A distributor open day is a controlled equipment demonstration, not a crowd gathered around an improvised test. Guest qualification, site survey, traffic flow, weather, transport, operator roles, machine condition, exclusion zones and emergency arrangements must be planned together.
Direct recommendation
Select a site with representative but manageable conditions. Assign an event lead, safety lead, trained operators and guest handlers. Demonstrate named configurations within rated limits, record context with every result, obtain media permission and route follow-up through the existing enquiry process.
Planning framework
| Area | Requirement |
|---|---|
| Audience | Buyer roles, applications, registration and decision stage |
| Site | Access, parking, slope, vegetation, hazards and weather alternative |
| Operations | Machines, operators, inspection, fuel/charge and maintenance |
| Safety | Briefing, barriers, exclusion zones, emergency stop and incident plan |
| Follow-up | Site data, model questions, media consent, owner and next date |
Invite the right audience
Segment contractors, land managers, dealers and public buyers by application. Collect enough context to schedule relevant sessions.
Survey and divide the site
Create viewing, briefing, machine, parking and restricted zones. Choose test sections that show realistic tasks without encouraging operation beyond instructions.
Prepare each machine
Record model/configuration, complete pre-start inspection and stage approved tools, spares, fuel or charging arrangements and recovery equipment.
Control the demonstration
Only trained operators control machines. Brief emergency stop, keep guests outside the work area and pause when visibility, weather or ground conditions change.
Record claims accurately
Name the machine, vegetation, slope, moisture, method and observed result. Avoid turning one event into guaranteed capacity.
Close every serious enquiry
Capture site measurements, destination, buying stage and open questions, then assign an owner and deadline through the normal quote form/CRM process.
Working records
- Exact product scope, target users/sites and responsible owners.
- Training, service, demonstration or procurement evidence.
- Open risks, decisions, deadlines and escalation contacts.
- Written commercial agreement or quotation for any binding terms.
Related MERI resources
Buyer FAQ
Does this guide promise dealer or contract terms?
No. Binding terms belong in the signed agreement, tender or dated quotation.
Can one configuration cover every site?
Only after each site segment and compatible option set have been verified.
How should progress be judged?
Use named evidence, objective gates and recorded decisions rather than activity totals alone.
Build a verifiable program
Send the market, site portfolio or procurement scope for review.
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